Raffles Hotel and Residences, Boston Back Bay

Branding, Brand Identity, Creative Direction, Graphic Design, Collateral Packaging,  Digital Design



Raffles Hotel in Singapore, established in 1887



“I feel very adventurous.
There are so many doors to be opened, and I’m not afraid
to look behind them.”

~ Elizabeth Taylor,
frequent Raffles Hotel guest




Color Palette



Collateral Packaging: Brochure, Companion Guide, Floorplans



Hardcover Brochure



Neighborhood Companion Guide


Digital Designs



Move-in Gift: Signature Drink Menu and Packaging Design



Sales Gallery, located in Boston’s Back Bay


Raffles Launch Party in Boston’s Back Bay


Printed Floorplans




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© WILLIAM TOUCHET  ︎  ︎